Project Overview:
This project involves the creation of a movie poster for the romantic comedy 10 Cose che Odio di Te. The design concept revolves around capturing the emotional depth and personal nature of the film’s central poem, where the protagonist lists the ten things she hates about her love interest. The poster employs a Polaroid style, symbolizing the snapshots of memories and feelings that define their relationship.
Concept and Inspiration:
The inspiration for this poster comes directly from one of the most iconic scenes in the movie—the recitation of the poem listing the ten things the protagonist hates about her love interest. The Polaroid style was chosen to reflect the idea of capturing moments in time, much like the snapshots of emotion that the poem represents. Each Polaroid in the design corresponds to one of the ten things she lists, creating a visual narrative that mirrors the emotional journey of the character, thanks also to the illustrated elements that amplify the message.
Design Elements:
Typography: The title is a new version of the original one.
Polaroid Layout: Ten Polaroid-style images, each representing one of the things the protagonist lists in her poem. They are arranged in a scattered, yet organized manner, suggesting the messy, complicated nature of love.
Imagery: Each Polaroid contains a representation of the “hate” mentioned in the poem. For example, one on them shows his hair with scissors for “the way you cut your hair.” These images are to allow the viewers to connect with the emotions behind each line.
Color Palette: Soft and nostalgic, muted tones to evoke a sense of warmth and intimacy. The background of the poster feature a slightly faded texture to enhance the vintage feel.
Design Process:
- Research and Concept Development: I began by analyzing the poem and identifying key visual elements that could represent each line. The Polaroid concept emerged as a way to visually connect these elements while maintaining a cohesive, nostalgic aesthetic.
- Sketching and Layout: Initial sketches focused on the arrangement of the Polaroids and how to balance the visual elements without overwhelming the viewer. The goal was to create a design that feels both dynamic and intimate. Same goes for the drawing elements.
- Digital Design: Using design software, I translated the sketches into a digital format, carefully selecting imagery and refining the color palette to evoke the desired emotional tone.
- Final Touches: After completing the initial design, I made adjustments to ensure that the poster was visually balanced and effectively conveyed the themes of the movie. This included fine-tuning the placement of the Polaroids, adjusting the color balance, and ensuring that the overall composition was both eye-catching and meaningful.
Conclusion:
This poster design for 10 Cose che Odio di Te offers a unique visual interpretation of one of the film’s most memorable scenes. By using the Polaroid style, the design captures the essence of the poem’s emotional impact, creating a poster that is both visually appealing and deeply connected to the narrative of the film. This project highlights my ability to translate key moments from a story into compelling visual art, creating a poster that resonates with the film’s themes and audience.